Step by Step Guide To Jungle Scout vs Helium 10

There is a new product research tool on the block: Helium 10. They claim to have loads of functions, so it is time to do an extensive review. And most importantly to answer the question: Jungle Scout Vs Helium 10 comparison – Is Helium 10 better than Jungle Scout? Both tools are fighting for the #1 spot as the best product research tool. Both of them have been adding features like crazy & altering their pricing structure to stay competitive. That is why I have decided to do another review and see which one I think is the best.

Jungle Scout

Jungle Scout is primarily research software that is designed to help find niche products to sell and help you sell them well online. It has access to various markets around the world and databases which select the best products to sell and the best keywords to optimize listings by. The right products to sell and to build an Amazon FBA with can be a daunting task, but Jungle Scout opts to help you do that better and faster than other tools. Let’s see how good it is at that endeavor.


There are two types of apps within Jungle Scout, the web app and the Chrome Extension. The former helps you find out which types of products you can sell and which types of niches and markets you can target. The latter helps you find out how you can optimize listings and sell your products in a better way.

Helium 10

Helium 10 is a sales boost tool for online sales platform including Amazon. It allows you to look at different Amazon listings and not only track different keywords and optimize your listings, but also keep an eye on your competition in order to stump them at their own game. Get 40% Discount on Helium on the yearly plan.


There are myriad features that Helium 10 has, mainly based on finding products and niches that will allow your products to trend very well throughout the entire year and possibly far longer. The entire tool hinges on the principle of SEO and keyword tracking.

Jungle Scout vs Helium 10 – Which is more popular?

When Jungle Scout started, in 2015, there were very few applications on the market. Back then, you had to do all of your product research using an Excel spreadsheet. But Greg Mercer, my boss, and Jungle Scout’s founder knew there had to be a better way. He wanted to make product research easier. And voila! Jungle Scout’s very first tool–the Chrome extension–was invented. Four short years later, and we have over 200,000 users. Pretty cool, right?!

Of course, when you create a groundbreaking application like Jungle Scout (which has helped Amazon sellers all over the world find financial freedom), you’re going to have copycats. In other words, we may have been the first in the field, but Jungle Scout has plenty of competitors now: Unicorn Smasher, Viral Launch, AmazeOwl, ZonGuru, Scope, and (of course) Helium 10.

However, despite the growth of the space, we’re still the biggest and best site around. In fact, we get more traffic than the majority of our competitors combined. The only one that comes close to receiving the amount of traffic we receive is Helium 10. So yes, Helium 10 is popular. But Jungle Scout is still the better choice.